Mailchimp advanced segmentation. We would like to show you a description here but the site won’t allow us. Mailchimp advanced segmentation

 
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3. For example, A/B testing and advanced segmentation are only available as you move up the different pricing tiers. Small businesses and mid-sized businesses often praise the software for email list-building. Sendinblue (now Brevo) for a free alternative. The merge tag will display as the date the email is sent to the contact. In conclusion, while Mailchimp has been a popular choice for many businesses in the past, Klaviyo is quickly becoming the better option. Zoho Campaigns: Best for large contact lists. com Ltd. The basic differences between Auto-Update segmentation and Advanced segmentation are:Sendlane is known for effective mailing lists management, ease of use segmentation options and advanced features of automation tools as compared to Mailchimp. Your email marketing schedule will depend on your industry, the types of content you send (content marketing strategy), and your sending frequency. Use real-time behavior data and AI to convert more customers with Mailchimp's marketing, automation & email marketing platform. Try creating a segment for those who open less than 10% of your emails and experiment in a couple of ways—try sending more emails to get them involved, or fewer to avoid being annoying. 8. Mailchimp is a wildly popular email marketing software, but with its arbitrary rules and lengthy customer service response times, it isn't perfect. In short, here are the characteristics of segmentation (based on segmentation options available. Brevo: Advanced Automations and 9,000 Free Monthly Sends 2. A segment is a section of your list that includes only those subscribers who share specific common field information. Contacts refer to all individuals on your list, including customers, leads, or potential clients. Trigger an automation to send an email when a newly registered user enters a referral code. Advanced segmentation can help you streamline how you filter contacts and test your campaigns. Marketo – Best for enterprise-level marketing automation and lead management. 7 Benefits of Using CRM Software Connect your store to Mailchimp and access pre-built segments based on your customers shopping behavior. To make it a little less daunting, this post shows you 14 quick email marketing segmentation tactics that you can start using today. How the retail power couple segmented their audience to build better customer relationships. 09%. Click the Manage Audience drop-down menu and choose Signup forms. With this email marketing strategy, your audience can receive personalized experiences even though you're using automation. If you have integrated an online store in MailChimp, you’ll get all customers’ purchase details. Start your free trial. MailChimp is for bulk email services. ConvertKit. – Best for designing professional emails. Constant Contact vs. Grow your Mailchimp audience by offering a special download to new contacts. Constant Contact Campaign Builder. Mailchimp Pro subscribers get access to Advanced segmentation in addition to the Auto-Update segmentation. You can. Advanced Email Marketing Strategies: Dive into advanced topics like user segmentation based on behavior and demographics, advanced personalization techniques, email automation using machine learning algorithms, and integration with other marketing channels for a cohesive. Segment with more conditions than ever before, and apply combinatorial logic to customer data with nested conditions to get even more granular. Craft catchy subject lines. Constant Contact – Excellent customer support. Offer a free download. This plan is fairly limited because you don’t get features like send-time optimization, advanced segmentation, multi-variate testing, etc. For example, if you have an online clothing. Free Plan/Trial: 1,000 emails/month for 500. Advanced segmentation: ActiveCampaign offers robust segmentation capabilities, allowing businesses to segment their audience based on various criteria such as demographics, behaviors, and interactions. Omnisend: Free Email Marketing Tools for E-Commerce Businesses 4. Check Advance Segmentation Feature. How Juist stepped in to help segment and personalize Kerstpakketten's emails—and build a whole new webshop in just 3 months. It includes all the basics you need to start marketing. While Sendinblue offers top-class personalization, segmentation and workflow-based automation, Mailchimp is the market leader offering advanced analytics, beautiful templates and reliability. App Name: App Rating: Recharge Order Sequences : 0: autoMate for ReCharge : 0: Recharge Subscriptions : 4. Forms. Who should use Mailchimp: Mailchimp is a good pick for small merchants with fewer than 500 subscribers. Advanced analytics and reporting. Here's the quick version: Constant Contact: Best for email marketing beginners who need simple features, ready-to-send templates, and phone support. Click completed workflow, then choose the automation you want to work with. Yes—Mailchimp offers a free account that supports up to 500 contacts and lets you send 1,000 emails per month. Advanced Segmentation. Easy-to-use form builders. 12. HubSpot for longer buyer lifecycles and an all-in-one tool. Click the New Segment drop-down. All told, Mailchimp offers highly advanced segmentation tools. MailChimp – best for advanced segmentation. Depending on the segment’s logic of and/or, only 1 or all conditions must be met. GetResponse – Best for ecommerce businesses. Marketing automation, performance and sales reports, advanced segmentation, mobile-friendly popup forms, countless integrations, and pre-made automation all make Omnisend an effective option that ticks all the boxes. Drip: Best for e-commerce. Compare Mailchimp vs. They allow you to analyse subsets of your users, and compare and contrast behaviour. The Mailchimp free plan’s ideal for solopreneurs, startups, and SMBs that don't need advanced email marketing features. Consider adding ConstraintMetaData to metadata to support constraint segment merge logic See original GitHub issue. Intuit Mailchimp Finds Vast Majority of SMB Marketers Are Bought Into Artificial IntelligenceMailchimp offers a forever free plan which allows you to send 1,000 emails for up to 500 subscribers in 1 audience. Zoho Campaigns: Best for large contact lists. Just by bringing your contact data into Mailchimp, you gain access to pre-built segments, or ready-made filters that help you make sense of (and use) patterns in your data. When it comes to non-profits and educational organizations, the usage hovers around 21,000 to 24,000. Audience tagging and segmentation, advanced reporting, third-party integrations: Starts from $9/billed annually : Drip: A/B testing, lead management, automated sequence: Starts from $39/month: MailChimp: Advanced segmentation, prebuilt journeys, multivariate tests: Starts from $13/month: GetResponse: Basic segmentation, sales funnel, email. For 2. SMS marketing New! Reach your customers on every device Send to a new advanced segment. There are two email. With its advanced segmentation, eCommerce integrations, automation capabilities, and superior customer support, Klaviyo is a powerful tool for businesses looking to improve their email. Based on user reviews, pricing, and features, the best Mailchimp alternatives are: Omnisend — Better for ecommerce businesses. In marketing, behavioral segmentation describes the process of dividing customers into groups based on their behavior patterns and actions taken. A dedicated onboarding specialist will meet with you 1:1 for up to four one-hour sessions in your first 30 days. Making Content Personal with Mailchimp + Typeform. AWeber: Free Plan Includes Hundreds of High-Quality Email Templates 3. Campaigner:. Create and Send to a Segment. Click the Send with Timewarp radio button. Knowing your audience segments takes research, insight, and testing. Constant Contact is a perfect Mailchimp alternative for WordPress because it works with all popular WordPress plugins like OptinMonster, WPForms, and more. Read Constant Contact review. We would like to show you a description here but the site won’t allow us. Our precision-targeted emails, expert insights, and powerful marketing CRM give you everything you need to scale up and sell more. Mailchimp – Best for newsletter design. Success Stories . MailChimp Segmentation. Segment your audience. ActiveCampaign is designed for growing businesses. 79% higher clicks than non-segmented. Mailchimp is in line with the standard in terms of pricing: it charges you based on your contact list and your. 2. You have access to email automation and advanced segmentation, and unlike some of the competition, MailerLite includes A/B testing in its free plan. Get Started For Free. One way to make sure you’re staying on track is to create a content calendar to schedule your campaigns, blog posts, social media posts, and more. MailChimp "Your advanced segment is empty" Ask Question Asked 5 years, 11 months ago. However, for automated email workflows, you will have to upgrade to a paid plan. HubSpot for segmentation. Advanced list segmentation on all plans. Age, gender, company position, and income level can tell you plenty about a person’s needs and interests. ConvertKit – Best for professional bloggers and content creators. MailChimp is easy to use and offers a variety of price points depending on the number of subscribers you contact regularly. 3. Constant Contact Email Marketing: Best for Small Businesses. And unlike Mailchimp, Omnisend natively allows users to send SMS and push notifications as part of their campaigns. Klaviyo – Best for e-commerce. 2. Provides behavioural targeting audience dashboard; Single-step automation of email notification; Multi-step custom workflows; Run social media ads directly from dashboardFor instance, advanced customization requires coding skills, and even though I face no problems with these, however, those who are not code-savvy won't find it easy to achieve certain designs. This mailchimp alternative has more than email marketing features. Intuit Mailchimp Announces New Time-Saving AI Features. It includes advanced segmentation. Intuit Mailchimp Announces New Time-Saving AI Features. Create marketing plans that drive engagement. Sales CRM features. Reputation Defender. In the regular segment builder, enter a name for your segment in the Segment name field. MailChimp has always been known for the quality of its free offering. The new features include richer reporting and analytics, advanced segmentation, and more ecommerce automations. To help you out, our business experts have curated a list of 8 best Digital Downloads apps from tens of Shopify apps available on the Shopify store. What is a Mailchimp Segment & why use it? As I mentioned, creating segments in Mailchimp is a way of filtering subscribers. Here are five alternatives to RD Station: ActiveCampaign – Best for Advanced Email Marketing and Automation. It’s simple to post your job and we’ll quickly match you with the. AWeber provides a larger variety of templates, offering around 600+ compared to Mailchimp's 100+. Plus, Google Analytics integration and many more integrations via Shopify Customers. 7: Discover shopify apps you will love. For instance, you might send different emails to students and retirees because their interests and needs are. Transactional email. Bonus: WPBeginner users can use our Constant Contact coupon code and get 20% off. Some of the best Mailchimp alternatives for email marketing include Moosend, Hubspot, Omnisend, GetResponse, Constant Contact, MailerLite, AWeber, and Mailjet. Enable or Disable Final Welcome Email. Mailchimp also offers online shop owners advanced predictive analytics. Mailchimp: Best for skilled email marketers looking for access to advanced reporting and A/B testing capabilities. When you have a proper customer segmentation process in place, it can help keep your CRM systems organized and. Use advanced segmentation and autoresponders together for contact management; Do split testing of subject lines, copy, CTA buttons, etc. In Austin, Texas, United States, a successful Google Marketing Agency Cold Email Template can help generate leads and win new business. 360 41 . Read Full Mailchimp Review. It offers advanced email marketing automation, CRM, and sales automation features on a single platform. Constant Contact. Best CRM for Mailchimp: Teamgate. As you progress, you'll unlock the potential of advanced segmentation techniques, enabling you to personalize your messages for different audience segments. All told, Mailchimp offers highly advanced segmentation tools. MailerLite. Bring together your marketing tools and invoice data. Mailchimp. Mailchimp is simpler (but lacks advanced features) ActiveCampaign gives you more features on paid plans (but lacks a free plan) Mailchimp is easier for building emails (but offers less customization) ActiveCampaign has more advanced marketing automation features. CRM marketing software is used to organize and analyze customer data, with the goal of better understanding a company’s audience and improving the customer experience. Track usage: Keep track of how customers are using the free version of your product. Look at different pricing editions below and see what edition and features meet your budget and needs. What is a Mailchimp Segment & why use it? As I mentioned, creating segments in Mailchimp is a way of filtering subscribers. In the campaign builder, click Schedule. 74%. Get advanced segmentation, multivariate testing, and more. Written by. Brevo – Best for mass emailing and SMS marketing. Free: Start with all of Mailchimp’s basic marketing tools. Hold a. Segments automatically update every time a campaign is sent. Advanced segmentation supports multiple, nested conditions and is included with the Standard plan or higher. For that plus more, you need a more expensive plan. To search for campaigns or contacts in a particular audience, follow these steps. Getting Company Branding Right The First TimeMeet ShopMagic. Pros and Cons. Build from scratch, or choose from our free template library. Some topics will dive into features more in-depth and will explore more advanced concepts. Mailchimp offers several segmentation conditions. Other unique features of Mailchimp include: Built-in landing page and form builder; Robust reporting and analytics capabilities If you want the advanced features of the Business plan, the price goes up a bit—to $65/month—to justify the extras, which are mainly multi-user support, unlimited marketing automation, A/B testing, and more advanced reports. Seamlessly add new email sign ups to your email marketing platform: Shopify Email, Klaviyo, Mailchimp, or ActiveCampaign. Mailchimp MultiGroups And Advanced Segmentation. In Step 2 of your Set Up, the selected Campaign (s) will show up, which will help you to assign an existing Mailchimp Group under a specified Audience for syncing. Fast Subscriber: Home Shopping Cart. Eligibility based on monthly spend. Psychographic examples include grouping customers based on social status, interests, and opinions. 2. This plan includes everything in the forever free plan plus features like basic segmentation, advanced read-made email template, basic drag-and-drop workflows, and dedicated IP and SMS marketing add-on. About Advanced Segmentation | Mailchimp Mailchimp Free plan Advanced segmentation Autoresponders Revenue-based metrics Phone support Only for paid plans: Only for paid plans: Live chat Only for paid plans: API In-app tips The integrations and features will debut during Mailchimp’s annual Marketing Success Season Today, Intuit Mailchimp (Nasdaq: INTU), the #1 email marketing and automation brand 1 , announces a new strategic partnership with Wix. Mailchimp has three plans that you have to pay for, with the total cost of each one varying according to the number of contacts you have. Basically, these will let you create complex segmentation based on user behavior (e. ConvertKit – Best for content creators and bloggers. The least expensive. – Best for email and SMS marketing. Advanced segmentation is available for users with a Standard plan or higher. The Recent growth section shows you how many contacts were added to your audience in the last 30 days. All Mailchimp customers are welcome to watch and attend our webinars! Many of our webinars are intended for new Mailchimp users to help them get started. Save your segment to reuse it as many times as you need. Mandrill is for transactional emails. You can also use advanced segmentation options like combining multiple conditions to create highly specific segments. GetResponse’s paid plans start at $19/month giving you a wealth of features but not marketing automation. ConvertKit – Best for content. Mailchimp has earned a place on this list thanks to its user-friendly interface, extensive features, and wide-ranging capabilities. Mailchimp’s free plan allows you to send out emails for free until your contact list reaches 500. Discussion Topics Activecampaign Newsletter | Appsumo Sendinblue | Automated Email Sender | Automated Emails Mailchimp | Automated Marketing Campaigns | Automizely Marketing | Aweber Alternative | Aweber Cost | Aweber Email | Aweber Plans | B2b Email Leads | Best B2b Newsletters |. Click Create advanced Segment. Use Mailchimp’s customizable pop-up, embedded, and hosted signup forms to turn website visitors into subscribers. For a more advanced look, consider using the Mailchimp domain reputation checker. Intuit Mailchimp Launches Over 150 New and Updated Features . Here’s a summary and non-biased comparison between Mailchimp and SendGrid on the basis of email marketing features. Relevance however means you need to know the differences between individuals… and store that information (and. Advanced Segmentation; Behavioral Targeting; Marketing CRM; Up to 200,000 contacts with our. Segmentation. Mailchimp has a limited free plan, much like Brevo, with a monthly email send limit of 2,500 emails (500/day). Click Audience, then click Segments. Here are some things you should know about your audience dashboard. Segmentation is a crucial aspect of email marketing automation. PLAN. Use Meta Custom Audience Actions. 5. AlternativesKlaviyo's free plan is more robust than Mailchimp's, with the flows, automations, and even scheduled email campaigns that Mailchimp restricts to its paid plans. 1 of 3. Bring your audience data, marketing channels, and insights. View a full reference of date options on the PHP website. Intuit Mailchimp Announces New Time-Saving AI Features. They're included with all Mailchimp plans. Our Free plan allows you to send up to 2,500 emails per month and have up to 500 total contacts in your audience. With advanced segmentation, you can add a set of nested conditions that allow for different combinations of data you’ve collected—like purchase activity, gender, age range, and more. ActiveCampaign vs. Click Audience, then choose All contacts. 20/5. Intuit Mailchimp has 4 pricing editions, from $0 to $350. To access the. To add the second condition, click Add another filter. Mailchimp offers a user-friendly and flexible alternative to SendGrid, particularly focusing on user-friendliness and design customization. HubSpot – Great if you need an all-in-one marketing tool. Features include richer reporting and analytics, advanced segmentation, more e-commerce automations, SMS marketing, and an improved Standard Plan. Intuit Mailchimp – Best for beginners. advanced list segmentation and automation, spam. All in all Mailchimp’s segmentation doesn’t provide much flexibility, even on the Premium plan. Enjoy a responsive popup layout that is great on any mobile device, in any resolution. GDPR compliant. Discussion Topics Activecampaign Newsletter | Appsumo Sendinblue | Automated Email Sender | Automated Emails Mailchimp | Automated Marketing Campaigns | Automizely Marketing | Aweber Alternative | Aweber Cost | Aweber Email | Aweber Plans | B2b Email Leads | Best B2b Newsletters | Best Cpa. By segmenting your audience, you can send personalized emails that resonate with each segment, driving engagement and conversions. Advanced Segmentation: Mailchimp’s AI capabilities allow for sophisticated audience segmentation. Klaviyo — Data science and machine learning features. Click on Manage Contacts and select Segments; Right click on your segment and do copy link; Paste copied link anywhere to get segment_id from URL. Enter keywords as you normally would, and your results will. The new features include richer reporting and analytics, advanced segmentation, and more ecommerce automations. Open Rate Success with Sid and Ann Mashburn. 4. Klaviyo allows for more granular audience segmentation, which can help businesses send more personalized and relevant emails. It lets you send personalized, targeted email marketing messages to prospective and existing customers in the Teamgate CRM system with a few clicks of a mouse. Easy for beginners, powerful for sophisticated marketers. To create and send a campaign to a segment, follow these steps. Automations have advanced Zapier like capability to interlink apps with 3 trigger points. You will be able to create Comparative Reports, which allow you to group campaign reports and do a bunch of geeky statistic. Events are useful within Mailchimp for market analysis and segmentation, or you can use an event to start an automation. Benchmark Email – Best service with multilingual customer support. Brevo offers advanced segmentation to all customers. This IP reputation service takes a deeper look at your sending history to determine the IP. Outperform your last campaign with Mailchimp's data-driven tools. 10. Easy to use: Mailchimp is a user-friendly platform that is easy to get started with, even if you need to gain experience with email. However, to unlock unlimited emails. Moosend — Excellent analytics for retailers. Here are some reasons why Klaviyo is better than Mailchimp. Mailchimp – Best for small businesses and startups. About Customer Journey Reports. Once Customer provides Confirmation of the Segment Rule, the TAM will implement the Segment Rule. Make the most of social media Mailchimp makes it easy to share new campaigns or recruit new subscribers on Facebook and Twitter, but there are other ways that our integrations can benefit your. 3. The subgroups can be based on demographics such as geographic location, gender identity, age, ethnicity, income, or level of formal education. Event property conditions are available with advanced segments only. Advanced Segmentation Multivariate Testing Unlimited Seats & Role. The course empowers you to leverage Mailchimp's robust automation tools, streamlining your communication processes and nurturing leads with precision. Find tutorials, guides, videos and more. Again, pricing will increase as your. It continues to be one of the best Mailchimp competitors for advanced marketing features and functionality. Archive or Unarchive Your Contacts. However, as you scale. Tags are labels you create to help organize your contacts. Check out the steps below to set up your integration for Salesforce data and Mailchimp's Advanced Segmentation features like Multi-Groups. – Best for flexible automation and segmentation. For more detailed information on Brevo, check out our review. 4: Recharge Shopify Apps. Geolocation. 3. To have your advanced segment re-run prior to a scheduled campaign send, enable the Finalize your recipients at send time feature. You can segment. (Mailchimp) Segmented email campaigns based on database fields get 54. Mailchimp . Discussion Topics Activecampaign Newsletter | Appsumo Sendinblue | Automated Email Sender | Automated Emails Mailchimp | Automated Marketing Campaigns | Automizely Marketing | Aweber Alternative | Aweber Cost | Aweber Email | Aweber Plans | B2b Email Leads | Best B2b Newsletters | Best Cpa. Research the recipient to personalize the email, keeping it short, concise, and easy to read. What are the benefits of Klaviyo over Mailchimp? Advanced segmentation: Klaviyo allows for more granular segmentation of email lists, making it easier to send targeted campaigns to specific groups of customers. Read Time: 13 Minute, 24 Second . Learn about Mailchimp's features. You can also create a new Mailchimp Group under a new name. Paid plans begin at $13/mo, which include advanced features and increased contact lists. It offers a range of tools and functionalities specifically. Segmented email campaigns have an open rate that is 14. Customer acknowledges and agrees that the Advanced Segmentation feature and Segment Rules may only be set. There are a number of options for segmentation. : Opened EmailMailchimp’s free plan allows up to 500 contacts and provides basic segmentation capabilities. Segmentation criteriaMailchimp is one of the most popular free email marketing services. MailChimp: Excellent EMS for Beginners 5. Here are the top segment options in Mailchimp, IMHO: Campaign activity This helpful. MailChimp saves the Advanced Segmentation options for the Pro users. MailChimp is a piece of software that allows you to handle mailing lists, newsletters, and automated promotions. Note: this service is currently available in English only. , event-based segments) are only available on the Premium plan, which starts at $300/mo for 10,000 contacts (almost two times more expensive than Encharge, which goes for $179/mo for the same number of. Use advanced segments to organize your audience based on complex, nested conditions. Whether you are looking to convert, retain, cross-sell, or upsell, do it all with this powerful module for Magento. Not to mention, the ease of use is unmatched. With. GetResponse – Best for sales teams. You can use Spaaza to create: Next-generation loyalty programs; Points and wallet. However, Mailchimp also offers you Pay as you go Plan. For example: “users who have created 3 new requests in the last 7 days”. Advanced Segmentation: Sendinblue VS Mailchimp. It includes all the Standard plan features, including multivariate testing, advanced segmentation, comparative reporting, and phone support. (For example, if you create an Advanced Segment where Custom Variable 1 is “Customer” and the segment is applied to a profile where no Custom. In marketing strategy, segmentation means dividing your audience into smaller groups based on characteristics they have in common. AWeber vs Mailchimp: Autoresponders. Choosing an alternative to Mailchimp can be beneficial for businesses needing advanced email marketing tools. Premium for $350/month: advanced segmentation, multivariate testing, comparative reporting, phone support; The Winner: Mailchimp. Mailchimp is an email marketing and automation platform used by entrepreneurs to build their brand – and their business. Mailchimp for a growing email marketing program. The price also rises dramatically as you scale your marketing campaign. This tool will equip you with. Convert them to customers by showcasing product benefits. Verify a domain for sending. AWeber – Best Autoresponder Software With Advanced Reporting & Analytics. You can send a campaign to multiple recipients at the same time to expand your marketing presence. Jun 13, 2023. Manage Subscribers in a Classic Automation. With the free version, you'll be missing out on these organization features and key assets: Address finder ; Advanced segmentation ; Unlimited audiences ; 24/7 customer supportBelow you can find MailChimp Advance Segmentation Shopify app Reviews, Alternatives and prices. Advanced Segmentation. Pardot by Salesforce – Best for B2B marketers looking for robust lead nurturing and Salesforce integration. Mailchimp alternatives abound, and each specializes in a unique use case. $100 / month For 25k contacts. And if you need something even more complex, Mailchimp offers advanced segmentation. Unique feature: Powerful segmentation and personalization Moosend’s software is a great Klaviyo alternative to power up your eCommerce store with advanced email creation tools, powerful marketing automation,. Segmentation is probably the most advanced feature within Mailchimp, but it also unlocks so much opportunity for you to really target people by demographic data or engagement data. Then you can benefit from the insights we provide for you, like patterns in your data and pre-built segments. Audience segmentation. Segmentation Complexity: Some users find advanced segmentation to be less intuitive compared to platforms explicitly focused on precision targeting. It includes all the basics for businesses that are just getting started. Conditional Content. Cost: Starts at $308. Create the. Mailchimp's audience segmentation is a key feature that allows you to divide your customer base into specific groups based on their behavior, preferences, demographics, or purchase history. Drip – Automations for Every Customer. Advanced segmentation; Chat and email support (phone support for Premium) Pricing. Salesforce Marketing Cloud: Best Enterprise Marketing Solution. Get a-moo-zing tips to level up your business knowledge today! 9 Mailchimp Alternatives For 2024 [Pricing & Feature] 4. However, not all features are available unless you. Convert with email & SMS automations. Constant Contact is optimal for individuals new to email marketing, providing straightforward features, pre-designed templates for immediate use, and reliable phone support. Keep your customers engaged and your business right where you want it—ahead of the competition. There are numerous advantages to using Mailchimp to drive sales for your business. This captures email. Mailchimp is a well-known email marketing platform, but it's not for every business. To access the Advanced Forms tool, follow these steps. Advanced segmentation technology for clients; Effective tracking technology to better monitoring; Jilt - Easy To Use Website Marketing Platform For Businesses. Advanced Segmentation: Take advantage of MailChimp's robust segmentation capabilities to target specific groups, and sync these segments with HubSpot for further nurturing. Best Mailchimp alternatives of 2023. Segmentation and advanced segmentation options available; Cons. Written by. The audience dashboard is a great.